Multi-country Transformation Program

Over 2 years, BIA designed and ran a major transformation program for Estée Lauder Companies with the goal to break the silos between functional units and country affiliates and accelerate the agile transformation of both individual brands and the EMEA HQ.


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Estée Lauder Companies, a global leader in beauty and skincare, faced a significant challenge in adapting to the rapidly evolving market landscape. The company recognized the imperative to break down silos between functional units and country affiliates while accelerating agile transformation within individual brands and the EMEA HQ. This necessitated a comprehensive program developed with BIA to foster collaboration, agility, and innovation across all levels of the organization.


In response to Estée Lauder Companies' challenge, BIA designed and executed a transformative program spanning over 2 years. The program was tailored to Estee Lauder's organization's unique structure and market demands. It encompassed diverse focus areas crucial for organizational agility and growth:

1. Marketing Transformation: Overhauling marketing strategies to adapt to changing consumer behaviors and market dynamics.
2. Project Acceleration: Streamlining processes to expedite the implementation of strategic initiatives.
3. Agile Leadership: Cultivating agile leadership capabilities to foster adaptability, innovation, and collaboration among teams.
4. Data-Driven Decision Making: Empowering decision-makers with robust data analytics capabilities to drive informed business strategies.
5. Customer Centricity: Placing a heightened emphasis on understanding and fulfilling customer needs to enhance brand loyalty and satisfaction.
6. Sprint Methodology: Implementing design methodologies such as sprints to enhance project efficiency and responsiveness.


The BIA-led transformation program yielded substantial results, leaving a lasting impact on Estée Lauder Companies' organizational dynamics:

- Global Reach: The program spanned over three years and reached over 500 participants across various countries, ensuring a widespread adoption of transformative practices.
- Accelerated Projects: By providing training and resources, the program facilitated the acceleration of ten internal transformation projects, enabling Estée Lauder Companies to swiftly respond to market changes and consumer demands.
- Breakdown of Silos: Through fostering collaboration and cross-functional integration, the program successfully dismantled silos between functional units and country affiliates, paving the way for enhanced communication and synergy.
- Enhanced Agility: By instilling agile methodologies and leadership practices, the program enhanced the organization's agility, enabling it to adapt swiftly to market disruptions and capitalize on emerging opportunities.
- Customer-Centric Innovation: Emphasizing customer centricity facilitated the development of innovative products and services tailored to evolving consumer preferences, thereby strengthening brand loyalty and market competitiveness.

About The Estée Lauder Companies

The Estée Lauder Companies is the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.